Monday, July 27, 2009

Make Money Online - Markiting Your Blog Tips

1. Decide on a stand alone domain name http://www.myblog.com/ or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not permit you to use your own domain name!
2. receive & install customizable blog application – WordPress & Moveable Type are my favorites.
3. Customize blog look & feel templates – aka design.
4. Research keywords & create a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog: * Template optimization – RSS subscription options, social bookmark links, HTML code, distinctive title tags, URLs, Sitemap * Add helper plugins specific to WordPress or MT * generate keyword rich categories (reference your keyword glossary) 6. Enable automatic trackback & ping functionality.
7. generate Feedburner Pro account & enable feed tracking.
8. Setup a Google account for Sitemap, validate & prep for future submission.
9. Identify authoritative blogs, web-sites & hubs for outbound resource links & blogroll.
10. Format archived posts, related posts.
11. Enable statistics for tracking – Google Analytics, ClickTracks.
12. Submit RSS feed & Blog URL to prominent RSS & Blog directories / search engines.
13. Engage in an ongoing link building campaign.
14. If podcast or video content are obtainable, submit to Podcast & Vlog directories.
15. Submit blog url to paid directories with categories for blogs – Yahoo, BOTW, bCentral, WOW, JoeAnt.
16. Optimize & distribute a press release announcing blog.
17. Request feedback or reviews of your blog in relevant forums, discussion threads. If you have a resourceful post that will help others, point to it.
18. Research & comment on relevant industry related blogs & blogs with significant centers of influence.
19. Post regularly. If it’s a news oriented blog, 3-5 times per day. If it’s an authoritative blog, 3-5 times per week, but each post must be distinctive & high value.
20. Monitor inbound links, traffic, comments & mentions of your blog – Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs & Feeds.
21. Always respond to comments on your blog & when you detect a mention of your blog on another blog, thank that blogger in the comments of the post.
22. Make contact with related bloggers on & offline if possible.
23. When making blog posts always cite the source with a link & don’t be afraid to mention popular bloggers by name. Use keywords in the blog post title, in the body of the post & use anchor text when you link to previous posts you’ve made.
24. Use social networking services, forums & discussion threads to connect with other bloggers. If we like your stuff, we will link to you.
25. Remember when web-sites were a new concept & the sage advice to print your web address everywhere you print your phone number? The same advice applies for your blog. =============
If your blog’s objective is to promote you as an authority, interview other prominent bloggers in your industry. Your own credibility will improve by association. 27. Build out your online networks through services such as MyBlogLog, Twitter & Facebook & leverage them to promote useful content on your blog. 28. five time your blog has 1000 or more subscribers, show your Feedburner badge 29. Host images with Flickr making sure to include an anchor text link in the picture description back to the post where the picture is used. 30. Use your blog to gain press/media credentials at relevant industry conferences & use the event to generate content, connections & increase your knowledge.
With so lots of blogs being created every day, it’s a mystery to lots of bloggers how to make their blog stand out. There are lots of types of blogs or purposes for blogs & a certain number of tactics are applicable to about all of them.Some companies select to hire a blog consultant, but others like to try things internally. For those “DIY” companies & individuals interested in practical tips for marketing & optimizing a business blog, try out the following list of blog marketing & optimization tips:
This post was originally published on June 15, 2006 & has continued to receive lots of inbound links. As time changes, so do some tactics, so we’ve added a few tactics (after original 25) that have emerged in their usefulness. What would you add to this list?

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